Will AI Take My Job?

Will AI Take My Job?

Will AI Take My Job? As artificial intelligence (AI) becomes increasingly integrated into our daily lives, the question on many people’s minds is, “Will AI take my job?” At Arlot Media, we have seen firsthand the transformative power of AI. Rather than fearing it, we have embraced it to streamline our processes, enhance efficiency, and […]

The Best Approach to Budgeting for Paid Ad Campaigns

Paid Ad Campaigns

In the dynamic world of digital marketing, paid ad campaigns are a critical component for businesses seeking to amplify their reach and drive conversions. However, determining the right budget for these campaigns can be a daunting task. The key to success lies in a strategic approach that considers various factors influencing the overall expenditure. Understanding […]

The Best Frequency for Marketing Emails: Tips and Strategies

Email Marketing

In the world of digital marketing, the right frequency for sending marketing emails can significantly impact the success of your campaigns. While there’s no one-size-fits-all answer, understanding the optimal frequency involves balancing engagement and avoiding subscriber fatigue. Understanding Marketing Emails Marketing emails are a crucial tool for businesses aiming to connect with their audience. These […]

Why Video Marketing is Essential for Your Business Growth

Videography Marketing

In today’s digital age, marketing strategies are continually evolving, with video marketing emerging as a powerful tool for business growth. Incorporating video into your marketing efforts can significantly enhance your brand’s visibility, engagement, and conversion rates. The Rise of Video Marketing Video marketing has gained immense popularity over the past decade. With the proliferation of […]

SEO Made Easy: How to Improve Your Website’s Google Ranking


Search Engine Optimisation (SEO) is crucial for improving your website’s visibility on Google and other search engines. Understanding and implementing SEO can be the difference between a website that thrives and one that languishes. Understanding SEO SEO involves optimising your website to make it more attractive to search engines. When done correctly, SEO helps search […]

How to Gain Your First (or Next) 1,000 Instagram Followers

How to Gain Your First (or Next) 1,000 Instagram Followers

Building a strong Instagram presence is a goal for many individuals and businesses alike. Whether you’re looking to gain your first 1,000 Instagram followers or aiming to add to your existing base, a strategic approach can make a significant difference. Here’s a comprehensive guide to help you increase your Instagram followers effectively. Optimise Your Profile […]

TikTok for Business: Why You Should Advertise Now

TikTok for Business: Why You Should Advertise Now

In the ever-evolving landscape of social media, businesses constantly seek new avenues to connect with their audience. One platform that has surged in popularity over the past few years is TikTok. With its unique blend of short-form videos, catchy music, and viral trends, TikTok has captured the attention of millions worldwide. But the critical question […]

How to Reduce Bounce Rate with Better Page Speed

Page speed

What is Page Speed? Page Speed is commonly described as either “Page Load Time,” referring to the duration it takes for a specific page’s content to fully display, or as “time to first byte,” denoting the time it takes for the browser to receive the initial byte of information from the server where your site […]

Proven Reasons Your Instagram Isn’t Growing and Solutions

Proven Reasons Your Instagram Isn't Growing and Solutions

Instagram has evolved from a simple photo-sharing platform to a powerful marketing tool, the frustration of a stagnant or slow-growing follower count can be disheartening. If you find yourself pondering the question, “Why is my Instagram not growing?” let’s explore some common pitfalls and strategies to rejuvenate your social media presence. Content Type One of […]

How Should You Advertise as a Builder?

How to advertise as a builder in 2024

The Best Strategy to Ensuring That Your Building Company Has a Constant Stream of New Clients If you want to know the answer to the question – How should you advertise as a builder? Then read on, as this in-depth post has been written by Stuart Miles who not only a marketing agency owner and […]