How to Start a Social Media Business
By Stuart Miles, Director of Arlot Media
With over twenty years of business experience, I founded Arlot Media in April 2023. In just over a year, our agency has grown to a team of twenty staff, serving over 300 clients across the UK. If you’re looking to start and grow a successful social media business, here’s a comprehensive guide based on my journey.
The Demand for Social Media Assistance
Social media remains a rapidly growing market, with many businesses still lagging behind in their online presence. The opportunity for offering social media services is vast, as businesses continue to recognise the importance of a strong social media strategy. However, the market is also highly competitive with many entrants, often leading to aggressive pricing strategies.
The key to overcoming this challenge is to focus on the value you provide. Ignore the noise of cheap competitors. Businesses willing to pay for quality service understand its worth and will appreciate the superior results you deliver. Those seeking the lowest prices are unlikely to be your best clients in the long run

There’s Never Been a Better Time to Start a Social Media Business
Getting Clients
Acquiring clients is one of the most challenging aspects of starting a social media business. While many suggest sticking to a niche, the emergence of AI and advanced technology allows you to effectively write about any business topic. Here are ten low-cost methods to attract new clients:
- Post in Local Groups: Share what you do and how you can help businesses in local online groups.
- Email Contacts: Inform all your contacts about your new venture.
- Build a Website: Create a WordPress site and start blogging about your services.
- Set Up Social Media Accounts: Create professional social media profiles for your business.
- Personal Social Media: Share your business activities on your personal accounts.
- Cold Calling: Pick up the phone and reach out to potential clients.
- Local Networking: Attend free business networking events in your area.
- Casual Conversations: Always have business cards handy and mention your services in everyday conversations.
- YouTube Channel: Start a channel offering social media tips and guidance for businesses.
- Postcard/Leaflet Drops: Distribute promotional materials to local businesses.
While getting clients is difficult, retaining them is even harder. Many small businesses may initially want your service, but economic challenges can lead to high churn rates. Focus on delivering excellent service to maintain your client base. Remember, not all businesses will succeed, and that’s a reality you must accept. Meaning you will always need to be active in marketing for new clients.
Onboarding Clients
Onboarding is the most challenging part of growing a social media business. Gaining admin access to clients’ social media accounts can be a tedious process. Clients may struggle with trusting you with their logins or simply forget their passwords. Patience is crucial here.
Once onboarded, gather comprehensive information about the business. You’ll need a brand pack, a detailed bio, and other essential details to create high-quality, consistent posts. Organisation is key; maintain a diary of client posts to manage your workload efficiently. As your client list grows, having a structured procedure becomes vital to avoid chaos.
Pricing Structure
Establish a clear pricing structure that aligns with your business model and adhere to it. If you offer deals or discounts, limit them to the first month to keep payment tracking straightforward. Small businesses may miss payments, making it essential to keep your billing process simple and organised.
Payment Processing
Use a payment service that supports subscription-based billing and offers reporting and alerts. This will streamline your payment process and help you track client payments effectively.
Posting System
To manage posts efficiently, use a social media management app designed for agencies. Here are some recommended tools:
- Cloud Campaign: Our top choice at Arlot Media, available at a discounted rate.
- Hootsuite
- High Level CRM
- Social Pilot
Ensure the software meets your needs to avoid the hassle of switching platforms as you grow.
Fast-Track Your Success with Arlot Media Franchise
The quickest way to build your own social media business is by becoming a franchisee of Arlot Media. We provide a complete system, training, support, and guaranteed monthly leads.
With an initial investment of just £500 for the first month and £750 thereafter, our fast-track system can help you cover your investment within the first month, assuming a 20% client conversion rate.
We’ve set everything up for you to start earning a fantastic income within months, all while working from home.
For more information on our franchise model, visit Arlot Social.
By following this guide, you can embark on a successful journey in the social media business, leveraging the growing demand and providing valuable services to clients. Good luck!
