Christmas Marketing Mistakes to Avoid This Year
The festive season is a prime time for businesses, especially on social media, but even the best marketers can fall into common traps that reduce campaign effectiveness. 1. Overloading on Sales Posts While it’s tempting to focus heavily on sales, too many direct promotions can cause your audience to disengage. Instead, create a balanced mix […]
Understanding the Customer Journey: A Guide to Effective Digital Marketing
In the world of digital marketing, understanding the customer journey is paramount to creating successful campaigns that resonate with your audience. The customer journey refers to the process that potential customers go through from the moment they become aware of your brand to the point of making a purchase and beyond. By mapping out this […]
How to Start a Social Media Business
How to Start a Social Media Business By Stuart Miles, Director of Arlot Media With over twenty years of business experience, I founded Arlot Media in April 2023. In just over a year, our agency has grown to a team of twenty staff, serving over 300 clients across the UK. If you’re looking to start […]
What Should You do When Your Business Isn’t Doing Well?
Every business owner will encounter difficult periods, and unfortunately, many do not survive these challenges, becoming just another statistic in the high failure rate. In this blog post, I will explain how you can persevere and make progress, even when it seems like the end and carrying on appears impossible. Firstly, try to avoid excessive […]