Understanding Social Media Analytics: What Metrics Matter Most
Social media analytics is a crucial tool for any business or brand aiming to grow its online presence. Understanding which metrics are most valuable allows brands to refine their social media strategies, improve engagement, and reach targeted audiences more effectively. 1. Engagement Rate Engagement rate is one of the most telling social media metrics, encompassing […]
Maximising Your Reach: Paid vs. Organic Social Media Strategies
Social media has become a cornerstone for businesses aiming to connect with their target audiences. However, navigating the complex world of social media marketing requires understanding the differences between paid and organic strategies. Each approach offers unique benefits and challenges, and knowing how to leverage them can significantly impact your brand’s visibility and engagement. Understanding […]
The Importance of Lead Conversion in Successful Lead Generation Campaigns
The success of a lead generation campaign hinges not only on acquiring leads but also on converting them into paying customers. Understanding the critical role of lead conversion can significantly enhance the effectiveness of your campaigns. What is Lead Conversion? Lead conversion refers to the process of turning potential leads—individuals or businesses who have shown […]
Why is my Google Adwords Campaign not Getting any Impressions?
Why is my Google Adwords Campaign not Getting any Impressions? If you’ve ever set up a Google campaign and failed to get any impressions then this post may be able to help you resolve the problem Have you set up a Google Adwords campaign and it’s just not generating any impressions? I’ve recently had this […]
The Connection Between Social Media Metrics and Lead Generation Success
Social media has evolved from a platform for casual interactions into a powerful tool for lead generation. Understanding the connection between social media metrics and lead generation success is crucial for businesses aiming to turn online engagement into tangible business results. 1. The Role of Social Media Metrics in Lead Generation Social media metrics provide […]
Setting Your Facebook Ad Budget: A Complete Guide
Setting an appropriate budget for your Facebook ad campaign is crucial for achieving your marketing goals without overspending. As one of the most powerful advertising platforms, Facebook offers businesses of all sizes the opportunity to reach a broad audience with precise targeting. However, determining how much to spend can be challenging. Understanding Facebook Ad Costs […]
The Best Approach to Budgeting for Paid Ad Campaigns
In the dynamic world of digital marketing, paid ad campaigns are a critical component for businesses seeking to amplify their reach and drive conversions. However, determining the right budget for these campaigns can be a daunting task. The key to success lies in a strategic approach that considers various factors influencing the overall expenditure. Understanding […]
How Should You Advertise as a Builder?
The Best Strategy to Ensuring That Your Building Company Has a Constant Stream of New Clients If you want to know the answer to the question – How should you advertise as a builder? Then read on, as this in-depth post has been written by Stuart Miles who not only a marketing agency owner and […]
The Ultimate Guide to Facebook Ad Pricing: Meta Platform Insights
Running a Facebook ad campaign can be a cost-effective way to reach your target audience and promote your business. While there is no hard and fast rule, our recommendation is a daily budget of £20. However, it’s important to note that success can also be achieved with significantly lower budgets, up to 75% less expenditure. The […]
Facebook Advertising: Expert Insight Paid Ad vs Boosted Post
We often get new clients telling us, ‘I’ve done Facebook Advertising before, it doesn’t work’. Then we ask, ‘Did you boost a post?’, the answer is often ‘yes’. Then we explain the differences between proper Facebook advertising and boosted posts…While both are used to enhance reach and engagement on social media platforms, they serve different […]